Campaign Research & Evaluation
Date: September 19 & 20, 2007
Sub-Topics
- Media Market and Audience Trends: What Research can reveal
- The qualitative and Quantitative Techniques in Advertising Campaign Evaluation
- Campaign Evaluation Strategies for non-Advertising Elements of IMC
- Campaign Implementation & Assessment: What Challenges for Media
Fee: N39,500.00
Coordinators
- Mrs. Ijedi Iyoha - +234 803 320 1013
- Mrs. Emme Akande +234 802 337 1819
- Mr. Austine Nebo +234 803 343 2865
- Mr. Jide Olishile +234 802 304 7054
ABUJA SEMINAR FOR 2007
Date: October 17 & 18, 2007
Venue: Abuja
Fee: N25,000.00
Details to be provided later.
Coordinators
- Mrs. Ijedi Iyoha - +234 803 320 1013
- Mr. Lambert Okoro +234 803 370 5617
- Mr. Bassey Itomo +234 802 346 8879
