POLITICAL ADVERTISING
Pre-exposure Vetting:
All political advertising materials shall be presented to the Advertising Standards Panel for the mandatory pre- exposure vetting and approval.
Media houses shall not expose any Political advertising material without the Certificate of Approval of the ASP.
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Truth:
Political advertisements shall not be deceptive or misleading in word, illustration, photograph, film or sound.
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False Claims:
Political advertisements shall be issue oriented and devoid of abusive statements or references. They shall not employ fake, distorted or unsubstantiated claims, or contain misrepresentations.
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Advertisers' Identity: Every political advertisement must clearly identify the sponsoring of organisation or individual, visually and or rally.
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Sectional Interests:
Political advertisements shall not explicitly or implicitly exploit ethnicity, religion or any other sectional interests.
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Agency Conduct
Agencies engaged in political advertising shall not produce or use any material that is capable of bringing the advertising profession into disrepute.
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Equal Opportunity:
Political candidates or parties shall be given equal opportunity to buy space and/or air time. "Equal opportunity" means that each competing candidate or party must have equal access comparable space and/or airtime, generally on the basis of first come, first served.
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Compliance
Media houses, agencies, political parties, politicians and their agents shall ensure that political advertisements are in consonance with the provisions of the Code of Advertising Practice and the Oath of Advertising Practice. When in doubt, they should seek clarification from the Advertising Practitioners Council of Nigeria (APCON).
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ADVERTISING OF RELIGIOUS AND RELATED PRODUCTS AND SERVICES
All advertisements for religious and related products and services shall be presented to the Advertising Standards Panel before exposure for vetting and approval, and the issuance of the ASP's Certificate of approval.
Advertisements of religious products and services, shall not go beyond an effort to encourage the social and psychological well-being of the adherents.
No religious advertisements shall be seen to try to exploit the weaknesses, handicaps, shortcomings or state of desperation of members of the public.
Miracles, Portents, Coercion, etc
Advertisements/promotions of any religious product or service shall:
- Avoid exaggerations in its claims pertaining to miracles on the adherents of the religious through the use of spurious testimonials likely to deceive the audience.
- Avoid the promise the promise of financial prosperity.
- Not cast aspersion on any other sect or religion.
- Not coerce, cajole or otherwise compel anyone to become an adherent of a particular sect or belief.
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