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APCON Library

LIBRARY FUNCTIONS

LIBRARY SERVICES

Library services with focus on marketing communication, management and sundry subjects are available Monday - Friday every week.

PROJECTS IN APCON LIBRARY AS AT 22ND FEBRUARY 2000

S/N

TOPIC

WRITER

DATE

  1

Government control and it’s impact on Alcoholic Beverage advertising 

Iraoya Paul

October 1999

  2

Media shrinking value in Nigeria: Pros & Cons (3Copies).

Kupoluyi Ayodele Ayodeji (AD 471)

October 1997

3

Impact of outdoor medium in the advertising scene in the 21st century Nigeria  (2Copies)

Taofeeq Adeniyi Adetayo

October 1997

4

The challenge of integrated marketing communication to the Nigeria advertising Agences

Ifeyinwa Ezeifedi

June 1997

5

Creatingly in Advertising (2 Copies).

O. Sesan Ayeni

 

6

Point of purchase advertising in the marketing if soft drinks.  (2 Copies)

Henry Adewale Oseni

Novenber 1997.

7

Advertising Agency Business in a depressed Economy  (2 Copies)

Iyoha chukwuma

November 1995.

8

Pesentation Techniques and the Effectiveness of seasoning Advertising in Nigeria. (3Copies)

Olufemi Japhet Ajayi

October 1996

9

The practice and control of advertising in Nigeria.  (2 Copies)

Umanah Aniekan J.

1997.

10

The credit policy of Advertising Agencies and its effect on media house.

Adebanjo Olatunji Olufemi

September 1997.

11

A statistical study on the advantages of scientific research in advertising campaign planning

Morenikeji Abosede Thani

September 1997.

12

Media planning a veritable factors in advertising.

Awede Murtala Olarinde

December 1998.

13

The impact of advertising in motivating brand preference for cosmetics.

Ezeoke Justina Uche

1998.

14

Influences of Government intervention in advertising.  (2 Copies)

Obiakor Chinyere C.

October 1998.

15

The problem of human resources management in the Nigerian Advertising industry. (2 Copies)

Nzemeke Christopher Chiedozie

November 1998.

16

Regulations in the Nigerian advertising Industry: How successful. (2 Copies)

Akinrogunde Afolabi O.

August 1998.

17

The debt issue in advertising: Tacking the industry’s Albatross. (2Copies)

Pius Eromonsele Akhimien

APCON 1998.

18

Events marketing: A case study of the Nestle Food Nigeria Plc Experience from 1985-1995  (3 Copies)

Okwudulor M. Micheal

1998.

19

Advertising in a repulated Ecomomy. Economy. (2 Copies)

Bassey Arikpo Eteng

October 1998.

20

Creative Band Building . (3Copies)

Ekpo E. Umukoro

October 1998.

21

The impact of printing in the development of advertising (1990-1998)

Ajibola Ganiyu Molbolaji

September 1998.

22

Research and advertising: The case of insight communications,Prima Garnet, Lintas and Promoserve (2 Copies)

Ebbah Emmanuel Cheoke Stanley

October  1996

23

The impact in advertising on the expenditure partern of rural dwellers. (3 Copies)

Emmanuel Chinedu Eze

Lagos 1999.

24

Government control and its impact on Alcoholic Beverage Advertising.  (2 Copies)

Iraoye Paul

October

25

Integrated Marketing Communication

Bola Olaitan Benson

May 1999.

26

The prospects of media independents in Nigerian Advertising: An Evaluative study (43 Copies)

Adefioye Olubusayo Abiodun(Mr)

September 1999.

27

Advertising strategies for non professional marketers. (2 Copies)

Ese Anthony Ogheneruemu

November 1998.

28

The impact and implications of international affiliations of Nigerian Advertising Agencies.

Law O. Ojunta

August 1998.

29

The Diabetics of self-regulation anolegal control of advertising: APCON INDUSTRY GROUPS AND THE CULTURE OF OBFUSCATION (2 Copies)

Yusuf Danesi

October 1998.

30

Advertising in Nigeria Historical perspective. (2 Copies)

Ubani Joy Uzochuhwu

October 1998.

31

Basic consideration in creative media planning for an effective advertising campaign  (3 Copies)

Babalola Olsoji I.

Novenber 1998.

32

MATRIACHS OF NIGERIAN ADVERTISING: the role of women in the industry. (3 Copies)

Shope Folashade Oluwaseyi

October 1999.

33

CINEMA: STILL A VERITABLE TOOL FOR ADVERTISING (3 Copies)

Oluwadamilola Akinola O.

October 1999.

34

The advent of media independents in the Nigerian Advertising Indusry, An Analytical Study.  (2 Copies)

Eki Adzufeh

October1999.

35

Management of sound in Radio Television Productions.  (3 Copies)

Oluyiwola Aloba

 

36

The Relevance of Event Marketing (3 Copies)

Babatunde Oluwole Ogunrekun

October 1998.

37

The Nigerian Economic Vision in the year 2010 (3 Copies)

Nwabueze Ogbo Chinonyelum kale

Novenber 1998.

38

Integrated Marketing Communications and the Tourism industry in Nigeria, A review of effect since 1960.

Adeyemi A. Adebayo

April 1995.

39

Mobility of creative labour in advertising. (2 Copies)

Bashiru M. Idowa Akinola

1998.

40

Point of purchase advertising in the marketing of soft drinks (Emphasis on coca-cola Grands)

Henry Adewale Oseni

November 1997.

41

Events sponsorship as an effective promotional

Tunde Tabi

August 1995.

42

Advertising as a veritable marketing tool case study of modern business machines marketing approach (2Copies).

Sunday Akin Olukoju

June 1996.

43

Effectiveness of the promotional mix strategy of Nigeria Hotels.

Onifade Enock Omolewa

October 1995.

44

Perspective of political advertising in Nigeria (Just, Second and Third republic, A comparative Analysis. (3Copies).

Nwuzor Christian Chukwuemeka

September 1999.

45

Integrated Marketing Communication: A new horizon in advertising (2 Copies).

Bola Olaitan Benson

May 1999.

46

The place of the Independent Television producer/ producing companies in media strategy and selection.

Adeoye Akeem Rasaq

 

September 1999.

47

Advertising as a weapon for increasing sales volume and profititability. (2 Copies).

Samson Idotenyen John

May 1999.

48

Strategic media planning. (3 Copies)

Jimmy Paul Okon

June 1999.

49

Effective management of event marketing as aid to marketing (2Copies).

Ijedi Iyoha (Mrs)

 

October 1999.

50

The impact of advertising on consumer purchasing decision. (2 Copies)

Onyedika Stanley odinaka

 

September 1999.


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